Benefit Information’s Impact on Ornamental Plant Value

Ornamental plants provide many benefits to humans, including those that affect emotional/mental health, physiological social interactions, and economic/financial conditions. However, research related consumers’ perceived value of ornamental has focused primarily on production methods were used produce plants, while intrinsic postpurchase not been addressed. There is potential for benefit information generate consumers. Knowing different plant serves inform green industry stakeholders as they consider their marketing strategies whether include a part promotions. An online survey was conducted elicit U.S. willingness pay (WTP) lavender displaying information. Participants randomly viewed one eight messages indicated the maximum willing benefit. The categorized cognitive, social, physical, emotional, environmental, aesthetic, educational, economic based prior literature. Tobit models analyze data. Compared information, generated largest premium (USD 6.75). Plant spending in 2020 household income increased participants’ WTP plants. Age had negative impact WTP.